Insightful content, thank you. In Francophone Africa there was an attempt from La Tribune Afrique and/or RFI to connect with their ausience on whatsApp but it was more a story like ie short video to redirect to their website I'm sure media can be more creative and leverage micropaymebt enabled by mobile money.
Glad you think so, Marjolaine. Micropayments could work, although I’m not entirely convinced about their longterm viability. But I am curious to know more about how La Tribune and RFI’s WhatsApp strategy have played out.
Insightful content, thank you. In Francophone Africa there was an attempt from La Tribune Afrique and/or RFI to connect with their ausience on whatsApp but it was more a story like ie short video to redirect to their website I'm sure media can be more creative and leverage micropaymebt enabled by mobile money.
Glad you think so, Marjolaine. Micropayments could work, although I’m not entirely convinced about their longterm viability. But I am curious to know more about how La Tribune and RFI’s WhatsApp strategy have played out.
Perhaps this strategy can be replicated in India.
If Indians use WhatsApp the same way, then definitely.
Amazing!
So, should we look forward to seeing CMQ explore WhatsApp as a distributing channel too?