Communiqué 17: Why would you build a publication on WhatsApp?
An analysis of The Continent’s WhatsApp-dependent distribution strategy.
What do we mean when we say creators must learn to meet people where they are? What does this look like in practice?
I spent a portion of “Communique 10: Can podcasts scale in Africa?” examining the question. I argued that one reason (among many) podcasts haven’t yet scaled on the continent is the gap in how we think about distribution.
“If people already spend most of their screen time on social media and instant messaging, then podcasters need to do a better job of meeting people where they are instead of just creating for their podcast platforms,” I wrote.
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