What began as an idea to celebrate World Jollof Day became a high-stakes race against time, mounting pressure, impossible logistics, and more than 8,700 kilograms of food.
I had goose bumps while reading this. Love it so much. I can imagine what it must have taken the marketing team at GB Foods, including all their agencies. For me in comms, I was so impressed. The amplification of the event, organisation, and everything really worked together for good.
Salute. This was one of the more captivating reads of the year.
Something about all the food related posts that just blend in(pun intended) and rank higher than others.
Thank you sir!
I had goose bumps while reading this. Love it so much. I can imagine what it must have taken the marketing team at GB Foods, including all their agencies. For me in comms, I was so impressed. The amplification of the event, organisation, and everything really worked together for good.
It’s really historic. Thank you for reading and sharing your thoughts!