With ticket prices up 300% in a decade and box office revenue down to $7 million, Fusion Intelligence is betting on community cinema to turn things around.
This is very interesting as it reminds me of 2018, just after my service year in Lagos.
I had reached out to the distributors of UpNorth to let me do a screening of the movie in Minna (where I grew up).
The one-day screening went okay on my end. I probably broke even as I tried to keep cost very low.
Not so sure on the distributor’s end though as they incurred even more cost trying to protect against piracy. This meant getting someone travel down from Lagos to Minna with the content.
Fusion’s new tech seems to fix this. Very interesting.
(Not sure why Canal couldn’t hack it in Nasarawa 🤔 The feedback I got from the one-time screening in Minna pointed to residents wanting more of that.)
This is a solid point. I’m guessing there’s an element of good timing too. All the headwinds are leading to the direction of “sachetised” cinema, probably.
This is very interesting as it reminds me of 2018, just after my service year in Lagos.
I had reached out to the distributors of UpNorth to let me do a screening of the movie in Minna (where I grew up).
The one-day screening went okay on my end. I probably broke even as I tried to keep cost very low.
Not so sure on the distributor’s end though as they incurred even more cost trying to protect against piracy. This meant getting someone travel down from Lagos to Minna with the content.
Fusion’s new tech seems to fix this. Very interesting.
(Not sure why Canal couldn’t hack it in Nasarawa 🤔 The feedback I got from the one-time screening in Minna pointed to residents wanting more of that.)
This is a solid point. I’m guessing there’s an element of good timing too. All the headwinds are leading to the direction of “sachetised” cinema, probably.