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Marjolaine's avatar

I've heard so many parents complaining about the lack of representation in kids' content available on TV and the cultural gap with African values there is definitely a huge market for targeted content. Let's see what will be the profitable business models....here come again the subscription question 🙂

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David I. Adeleke's avatar

I think licensing and merchandising are the best bets.

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Marjolaine's avatar

Good bets but I have to admit that using the current context of the World Cup I'm a bit puzzled about how to make profits with official merch in our African markets

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David I. Adeleke's avatar

I hear you. But don’t forget that the diaspora is a part of this equation too.

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