Frank Aigbogun wanted to leave journalism entirely. But 25 years and a multimillion-dollar bet later, he’s built BusinessDay into the publication that taught Nigeria’s business elite to pay for news.
For years, my generation of Nigerian journalists wondered how Aigbogun was able to break through with Business Day. This is the first time we're reading an indepth report of the breakthrough. Great article!
Please explain further why you think BusinessDay has not broken through? Surely it’s staying power, ability to pivot and remain solvent is to be applauded; therefore a breakthrough?
For years, my generation of Nigerian journalists wondered how Aigbogun was able to break through with Business Day. This is the first time we're reading an indepth report of the breakthrough. Great article!
LOL. Breakthrough? Don't make me laugh. Perhaps among its peers, it has shown more initiative, but breakthrough it has not.
Please explain further why you think BusinessDay has not broken through? Surely it’s staying power, ability to pivot and remain solvent is to be applauded; therefore a breakthrough?