The Africa Creator Economy Report 2.0 is live

New frameworks, hard data, and insights to understand how Africa's creators are building sustainable businesses

We are excited to announce that the second edition of our research report on the state of the African creator economy is now available to everyone.

Developed in partnership with Technology Media (TM) Global, the report is a follow-up to the 2024 Africa Creator Report. It is a culmination of our research throughout 2025 into how the continent’s creator economy is structured. And it is fittingly titled “The Business of Creativity: Funding and Sustaining African Creators.”

The African creator economy has moved from the margins of digital culture to the centre of economic and social discourse. Millions of young Africans are expressing themselves, building communities, and creating livelihoods through digital platforms. Therefore, understanding how these enterprises are structured is essential to approaching the next phase of growth appropriately.

The report provides concrete data on how African creators make money, how they are scaling up, how they sustain their enterprises, and the issues that threaten sustainability.

We also introduced new frameworks to explain the industry’s nature and complexity better. One of these is the Audience Anchor Ratio, a first-of-its-kind metric designed to measure the depth, loyalty, and monetisation readiness of a creator’s audience. The metric probes beyond surface-level reach and follower counts. It reveals how variations in creator–audience dynamics across African countries influence content growth, innovation, policies, and monetisation outcomes.

We believe this report and the resources included will help industry stakeholders address the challenge of bridging the gap between potential and actual value captured in the sector.

You can access the full report for free here: africacreatoreconomy.com