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Marilyn's avatar

Would you guys consider setting up a trust fund? I'm actually wondering why the trust fund model isn't more ubiquitous? Like, why don't more media organisations use that model. It seems like it has so many benefits like ensuring a publications independence but it's not a common business model. Great article as usual. 👌🏿👌🏿👌🏿

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David I. Adeleke's avatar

You always leave the most thought-provoking comments, because I'd never really sat down to think about why the trust fund model isn't more popular here until you asked. However, as I think about it, I believe it boils down to the way wealthy individuals across the continent build their legacies. They are more likely to acquire material things that help their children than they are to invest in seemingly intangible things like media sustainability.

But yes, this is a question worth thinking about more deeply.

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