Communiqué goes Offscript

Introducing Offscript, our new weekly series on the builders behind Africa’s creative economy.

Hello there!

You aren't expecting us today but here we are. With something exciting both for us and you.

There’s a certain kind of conversation that only happens when the microphones are off, when the cameras stop rolling, and when the pressure to perform disappears. It’s the one you have with a friend, long after the event is over, or deep into a second cup of coffee. The kind of conversation that meanders, where laughter and vulnerability live side by side. You’re not just talking about what you do, but why you do it, how it changed you, what you’ve learned, and what you’re still figuring out.

That’s the spirit behind Offscript, the new interview series we are launching.

We’re launching this series because we believe some of the most important stories, about the most important people in Africa’s media and creative industries haven’t been properly told. Too often, coverage is limited to the shiny announcement, the viral campaign, or the highlight reel of a successful founder, filmmaker, or creative. But the real work, the pivots, the uncertainties, the contradictions, the clarity found in the chaos, all of that usually lives beneath the surface. That’s the part we want to explore.

Offscript is where we sit down with people who’ve built things, broken things, or changed lanes entirely. They may already be known, but rarely in full. Some are quietly shaping the future behind the scenes. Others are trying something completely different, and they’re still in the thick of it. What they all have in common is that they’re willing to talk, not just about what they’ve done, but what it took to do it.

These interviews will not only be interesting, but also useful. You’ll find patterns in how people navigate uncertainty, spot opportunities, and recover from failure. You'll hear how people pivoted from one industry to another, and what mental models made that possible. You'll learn how someone built credibility without credentials or sustained a career across disciplines.

We’ll be publishing Offscript interviews every Sunday, beginning from next week. The first edition of each month will be free to read. After that, you’ll need to be a paying subscriber to go deeper with us. That’s because these interviews aren’t quick reads; they’re long, layered, and crafted with care.

Offscript is a long-term storytelling project. It will become an archive of voices that defined, disrupted, or quietly reshaped the African creative economy. A thoughtful record of how our industry is being built.