Communiqué 07: The 2021 manifesto
I started Communique in May 2020 with a simple goal. Here's what I've learned publishing the newsletter for the past eight months and how it will evolve going forward.
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I started Communique in May 2020 with a simple goal to find out if people were interested enough in a constant and extensive analysis of Nigeria’s media industry. Ben Thompson’s work with Stratechery and Jason Njoku’s writing about the consumer Internet business in Nigeria inspired me to make the jump. But I needed proof that this was worth exploring.
In edition zero, I wrote:
There is so much going on [in Nigeria’s media industry] and not enough analysis -- analysis that provides more in-depth insight, greater context, and raises the quality of our conversations.
This is not an indictment on anyone; it simply is a function of need and interest -- is anyone interested enough in the media to constantly and extensively write about it, and are there enough people who need and are interested in reading this type of writing? I intend to find out.
Communique (pronounced ‘Koh-miu-nee-kay’) i…
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