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Amma Aboagye's avatar

I’ve always said that whatsapp is actually the only social media that matters in (West) Africa. Part of the issue is we can’t measure reach on whatsapp but I love the idea of sending snippets.

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Adetunji Paul's avatar

One word. YES! Your insight into people listening to long podcast-length voice notes on Whatsapp is so apt. Maybe podcasting in Africa will scale organically. And what organic means is our own way as Africans of distributing long-form on-demand audio. Great read David!

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